Go through some articles there and take a look at what your competitors are doing. Make sure you do all the good stuff they’re doing but do it even better. A great tool to use for this is CompetitorSpyFX, which analyzes your competitors’ sites for everything from content marketing to user experience.
- If you had a cooking channel, it might be worth creating a video on this topic.
- App title significantly impacts tap-through (the likelihood of tapping a search result) and conversion rates.
- Links from other blogs are signals to Google that your site is worth linking to.
- Regular monitoring provides insights into blog post performance in order for continuous improvement to meet SEO standards.
If you’re already ranking accidentally for it, then you’re sure to rank when you intentionally target that keyword. This is an easy element to add to your blog posts that Google seems to really like. Oftentimes, you’ll see Google add those links right to a post’s meta description. While there’s no “perfect” word count for blog posts, content that’s 3k+ words tends to do best when it comes to link building. Then once you have quality content, you can share it with others in your industry, network with related bloggers, be active on social media, and other sites will start to link to you! I have written about a number of link building tactics in the past, but your focus should really be on great content and building relationships.
Using Google Sheets Functions for Custom Rankings
Every page should be wrapped in an H1 tag and include your target keyword where it makes sense. Second, align your title and description with the search intent. People aren’t looking for a protein shake recipe; they want to buy some powder. This is why most of the top 10 results are ecommerce category pages, not blog posts. Search intent is the underlying reason for a user’s search in Google.
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As you develop your keyword strategy, you’ll want to do a fair amount of research. Tools like Google’s Keyword Planner are a great way to identify relevant keywords with good search volume. It can be a complicated puzzle, but it’s one you’ll need to solve to make the most of your keyword strategy. When you start to develop more niche content, Google will add more weight to your site in search results, since you’re acting as a thought leader. Optimizing your content for search intent is one of the best ways to boost your organic rankings. After taking all these steps to ensure you generate accurate results, you can begin searching the keywords you want to check your rankings.
Since the number one post on desktop is graded A+ by Clearscope, we have a good chance of beating it based on content alone. For the keyword, “SEM marketing agency” HawkSEM ranks top three on Google. Generally, with a higher website authority, you increase your chances of ranking for a competitive keyword. Because all content is different, and so is each audience, the best link building tactic is the one that you invent.
Then, check all the keywords the page is ranking for and their position. Ahrefs is one of the best SEO tools we recommend using to check your Google rankings. One of our favorite tools for checking Google rankings is Google Search Console (GSC). Leanne Peard is an expert on Facebook, and recently won the Best Social Media Educator for 2019, Australia and New Zealand. Leanne is the creator of Become a Social Media Manager a certified accredited training program available in Australia and now available online.
Also, when you create internal links, make sure that all the links actually work. Not only should you audit your brand and content regularly, but it’s also key that you monitor your SEO results. While it won’t improve your SEO directly (Google won’t know about this step), if you don’t know how much organic traffic you’re getting, what’s the point?
For example, “dog toys” gets 40,500 monthly searches and has a keyword difficulty of 81%. Another valuable metric is “Volume,” which is the average number of monthly searches. However, there are many chances to rank organically (for free). Wincher has been a reliable rank tracking tool for me over the past few years.
That’s because your content is a drop in an ocean of blog posts, videos, Instagram stories, and Facebook posts that come out every single day. And I can tell you from experience that longer content does tend to rank best in search engines. Promoted pins are another type of paid ad listing and a great way to get noticed when users are browsing areas on the SEO Anomaly Maps app. Unlike the search results ads, these bolded pins pop out on the map without a user having to search for anything.
