Whether searchers are using traditional search engines or AI-powered answer engines, on-page SEO best practices can improve your rankings and online visibility. After all, pages ranking well in search results appear more often in AI Overviews. Make sure you use a unique title tag for every page to inform search engines and users what each page is about. Long-tail keywords are specific, and typically longer phrases, that users might enter into search engines when looking for highly niche or detailed information. Your title tag gives search engines a high-level overview of what your page is all about.
Where do I put SEO keywords in Shopify?
This means it’s arguably one of the most important on-page SEO factors. Schema markup (structured data) helps search engines better understand your page. Schema markup can yield rich snippets in SERPs, which display extra information (e.g., star ratings, event dates). They improve user experience and can build trust with your audience. Google recommends adding links to authoritative external sources to provide value.
Blog Sapo
Even today, we start with keywords, and it remains the most basic form of on-page optimization. Enter any domain, and we’ll show you top competitive SEO metrics like Domain Authority, top pages, ranking keywords, and more. Enter any domain, and we’ll show you top competitive SEO metrics, such as Domain Authority, top pages, ranking keywords, and more. Search engines use automated bots called “crawlers” or “spiders” to scan websites. These bots follow links from page to page, discovering new and updated content across the web. If your site structure is clear and content is regularly refreshed, crawlers are more likely to find all your pages.
Marketing Tips for Niche Industries
This SEO Anomaly step is all about keyword-optimizing your content for SEO. Every now and again a blogger will mention “link building” in a post. Well, you need to figure out why people link to specific pieces of content in your industry. A while back I noticed that most content about “SEO tools” only listed tools. If you want to dive deeper into keyword research, you can check out this video.
This snippet usually appears below your page’s title on the SERP. The tool will generate a list of related keywords, sorted by search volume. If people don’t click through to your site, they won’t read your content or buy your products. If you notice Google is having trouble accessing one of your important webpages (for example, robots.txt is blocking search engine crawlers), you’ll want to fix that ASAP.
- That is why it’s essential to ensure images have been optimized through compression.
- Effectively managing on-page SEO involves avoiding several common pitfalls that can undermine the performance of your website in search rankings.
- Beyond on-page SEO features, Screaming Frog has great customer support and regular software updates as it gives you access to the latest SEO trends and techniques.
- A web developer, SEO firm, or tech-savvy staffer can help with advanced SEO techniques, such as optimizing JavaScript and CSS to improve page rendering speed.
